![]() Where we see projects targeting Web3 natives, even the onboarding is often complex and requires knowledge and familiarity far beyond what is required of mass-adopted use cases in Web2. The future of Web3 is in a thriving ecosystem, driven by easy-to-use, easily accessible products that can more naturally progress users into the ecosystem. With Web3 projects often focused on metrics such as total value locked (TVL), there has been a reliance on the targeting of whales to drive such metrics.But Whales don’t live and survive in an empty sea. Web3 has a similar problem, although they do not quite have the same-sized user base to anger. ![]() Despite their massive popularity, they have still managed to dramatically alienate and enrage their users by trying to fix something that was not necessarily broken, disregarding their actual users and customers in the process. īoth Twitter and Reddit are flagship applications in the global social networking industry. These changes are stark, and they all come after a total overhaul of the company, including 80% of the workforce being laid off. Verified users can read up to 10,000 tweets per day, while unverified users can read 1,000 per day, and new unverified users can only read up to 500. If users don’t cough up for the verification, their ability to use the app will be limited. Publishers can offer paid subscriptions for exclusive content, but X gets a 10% cut. Paid subscriptions for verification have replaced Twitter’s traditionally opaque process of appeal. The changes have been aesthetic and have serious implications on how people interact with the site. Caught in the crossfire of Musk’s vision for an everything app, the American government’s desire for editorial influence, and Musk’s investors’ desire for profitability are the platform’s users.ĭespite the new name not catching on, Twitter, which is technically now called “X,” is going through a crisis of identity. Elon Musk’s highly public, $44B takeover of one of the world’s most popular social networking sites caused tremendous drama for cultural, political, and economic reasons. The case of Twitter is even more dramatic, and the implications are more widespread. Leadership stuck with their unpopular choice and effectively banned all third-party applications, causing a massive uproar in the community and causing the platform to catch a lot of self-inflicted heat. ![]() Applications such as Apollo were highly popular due to its slick user interface and customizable features.Įarlier this year, when Reddit announced it would be banning such applications, users were irate and thousands of subreddits went dark and stopped using their forums to protest the decision made by Reddit leadership. For years, users have used various applications with differing features and user experiences to access their favorite community forums. Reddit, which is self-described as “a network of communities where people can dive into their interests, hobbies, and passions,” recently came under fire for their purge of third-party applications. This is a problem that we are seeing en masse in the Web2 world, with companies like Reddit and Twitter squandering the dedication of the user base in favor of misguided “innovation.” ![]() The oversight of consumer desires is not just a minor misstep it’s a critical error that determines the success or failure of a product, service, or application. Web3 companies, in particular, have a disadvantage before they even get off the ground. Tech companies, ranging from Silicon Valley giants to Web3 startups, often find themselves enamored with creating new technology, frequently at the expense of their users. In the rapidly evolving landscape of technology, where innovation is standard and breakthroughs are expected, one fundamental principle often gets overlooked amidst the buzz and excitement: understanding the consumer. The following is a guest post from Oleg Fomenko, the CEO of Sweatcoin.
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